Ravi Vora

No matter what your dream is, you have to be unique to succeed.

You have to fill a niche.

Niche marketing is the process of finding and serving profitable market segments and designing custom-made products or services for them. ( Wikipedia )

In this case, you are the product. All you have to do to sell yourself is to be yourself.

This doesn’t mean you have to be making money or have any sales at all. Instead, I’m talking about being successful and living your dream because you are you.

Being one-of-a-kind is imperative to being the first, last, and the most remembered.

If there was only one person whose blood could cure AIDs, wouldn’t they be pretty popular? What if there was only one person that had light skin and everyone else had dark skin? Now, what if someone created a simple and effective search engine when everyone else was trying to add tons and tons of features to their search engines? I’ll give you a hint: Google.

Being unique doesn’t always mean being the best at everything, or even the stereotypical best in your field.

Every best-selling author isn’t the best writer in the world. A lot of actors aren’t beautiful until after they get famous and some never have to be beautiful. Talent works in many ways.

Sometimes talent isn’t the be-all end-all factor, either.

There are people who are more famous than the #1 ranked athlete in their field. The best example of this? Anna Kournikova. Why do you know that name and face so well when you probably can’t name the top 10 female tennis players? Even though she hasn’t won a single open, and has only been to the finals 4 times in her career, she is still one of the most well known female tennis players of all time.

Why is that? Because she is pretty good and tennis and pretty good looking. Now, how does that work to your advantage?

Simply put, you will be more likely to succeed if you are better than 3/4 of the people at two things than if you are better than everyone at one thing.

Not only is being the best at one very difficult, but it also limits you. You may have to work your entire life to be the best golfer to ever have lived. Maybe you will be the next Beethoven, that is awesome. But if you want to be amazing at piano, sing, and have ridiculous lyrics, then you might have to sacrifice a bit in each area to be successful. By no means should you give up trying to be the best. Instead, you should try to succumb to your favorite and best talents and allow them to intertwine. In this way you will become unique and successful because no one else is so dedicated to what you do.

As long as you’re following your dream and truly living for it, you will be successful.