Ravi Vora

Only two words. One question. That’s all you need to get that creative spark every time.

So, what is this question? Why is it so important?

To put it plainly, there are few things in life as satisfying as a moment of creativity. That perfect second of clarity where it all comes together. Like lightning, creative epiphanies are few and far between even for the most successful creatives. It usually takes time and inspiration before any of it makes sense. Sometimes the moment never comes and the thought will fade away and become an unfinished idea.

Of course you’ve had a great moment of creativity where you thought of something you knew would be incredible or hilarious if it came to fruition. Do you remember the question you asked yourself when you had this creative idea? Do you remember why you came up with it? Or why it sounded so imaginitive?

No, you weren’t just thinking random thoughts. It was a little inspiration and a little creativity sparked by a question you asked yourself, or maybe subconsciously, or maybe even out loud. It’s a simple question, six letters in total, and has perpetuated great minds to create amazing things for our world since the beginning of time. It really is the root of imagination. It is the question that your mind asks before it travels to fantastical places and unknown universes.

While there are many seemingly creative questions, it is important to realize the question should open up possibilities, not shut them down. Questions like “How about?” or “Can we?” leave the option of a negative answer and close off the creative line of thought. Therefore, these questions create risk and commitment to your idea that can be seen as a point of weakness. Having a question that will not invite attacks is paramount to making a creative idea come to life.

The question I’ve been talking about is so simple, so brilliant, and you been asking yourself this question since you were a child.

The question is “What if?”

What if you had the ability to fly but you had to eat a ton of butter first?

What if we could go to the moon?

What if a fish had his son taken from him and had to brave the ocean to find him?

What if you were the next Van Gogh, Steven Spielberg, or Ansel Adams?

The possibilities are endless with this question. You open up new realms of discovery, new worlds, whole new universes of opportunities. There is no end with this question. There is no way to say “No, we can’t” or “That isn’t possible.” The only thing you can do with a “what if” question is dream.

Yes, what if that was possible? What if you could take your business to the next level or become the leader in your field?

Start asking this question and you’ll start seeing doors open. People will be with you, imagining what could happen, dreaming of the possibilities, formulating their own ideas and then creating with you instead of waiting for you to create everything on your own.