Ravi Vora

The perfect idea: It’s big. No, it’s huge. It’s sure to get tons and tons of feedback and interest. It’ll be viral and captivating. Even Little Jimmy from the other side of the world will want it. But will it ever get released?

The good idea: Its got the right stuff. It may not be perfect, but it’s definitely feasible. It can be executed soon and well. Maybe the idea has been done before, but not this way. There’s a lot of possibility but all the pieces haven’t quite fit together.

Which one are you going to choose?

If you’re smart, you’ll pick the good idea.

If you’ve got the perfect idea and the perfect resources, then great. More power to you. But, most of the time you won’t have that luxury. Instead, you just have to go for it. You may never get the “perfect” team to do the work. The resources might be out of your reach for now. Hell, your idea may never get to the point of perfection in the first place.

That didn’t stop the world’s leading companies from getting where they are now. Let’s take a few big examples.

Facebook

Or should I say, “The Facebook.” Uglier than sin, this website was fairly unknown and rather clunky in its infancy. It was available to only a few universities and had very basic functionality (except poking… that was always available, thank God). Did it matter? No. Mark and his team worked at adding universities and databases until it became the all-encompassing leviathan we love today.

It wasn’t perfect when it was conceived. It wasn’t perfect when it was released. Actually, far from it. But the kinks were worked out and it moved forward to become a huge success.

Apple

Once upon a time there was no such thing as a pretty computer. Not even Apple had anything you could consider “sexy” without having enough liquor in you to take out a horse. Their market share was so minimal most people would laugh at the idea of owning a Macintosh.

Then something happened. Innovation. Industrial design. Jonathan Ive. Macintosh came from the depths to exert itself as a sexy machine with a beautiful interface and came equipped with plenty of eye candy. Apple became the manufacturers of the only technology that makes you sexier by owning it.

So, how do you get the perfect idea?

You start with the good idea and improve upon it as you go.

You make mistakes, you correct for error. You practice, and practice, and research, and then you practice and tweak some more. The perfect idea is not in the conception, but in the execution. How you do it and how you get it to your target is what really matters.

So figure out how you’re going to get started and get to it. You’ve already got the idea. Run with it.

Now go own the world.

-Ravi Vora

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