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Is good design just a formula?

Good Design Formula

Are trends just the lazy way to design? Each new wave of “cool” brings a new wave of cookie-cutter designs. Is the art of design so fickle that originality is shunned for the “do what works” mentality?

It’s understandable that a specific designer has a style or a signature. However, it is bizarre that an entire culture will follow a design trend almost unwittingly. For the case of Web 2.0, we’ve definitely struck a design nerve and a style for this generation of the web. I don’t have to show you the design similarities between websites vastly different in content from each other, as I’m sure you’re inundated with them every minute you spend online.

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How to Get the Perfect Idea

Light bulb Sketch

The perfect idea: It’s big. No, it’s huge. It’s sure to get tons and tons of feedback and interest. It’ll be viral and captivating. Even Little Jimmy from the other side of the world will want it. But will it ever get released?

The good idea: Its got the right stuff. It may not be perfect, but it’s definitely feasible. It can be executed soon and well. Maybe the idea has been done before, but not this way. There’s a lot of possibility but all the pieces haven’t quite fit together.

Which one are you going to choose?

If you’re smart, you’ll pick the good idea.

If you’ve got the perfect idea and the perfect resources, then great. More power to you. But, most of the time you won’t have that luxury. Instead, you just have to go for it. You may never get the “perfect” team to do the work. The resources might be out of your reach for now. Hell, your idea may never get to the point of perfection in the first place.

That didn’t stop the world’s leading companies from getting where they are now. Let’s take a few big examples.

Old Facebook Design

Facebook

Or should I say, “The Facebook.” Uglier than sin, this website was fairly unknown and rather clunky in its infancy. It was available to only a few universities and had very basic functionality (except poking… that was always available, thank God). Did it matter? No. Mark and his team worked at adding universities and databases until it became the all-encompassing leviathan we love today.

It wasn’t perfect when it was conceived. It wasn’t perfect when it was released. Actually, far from it. But the kinks were worked out and it moved forward to become a huge success.

Old Apple Ad

Apple

Once upon a time there was no such thing as a pretty computer. Not even Apple had anything you could consider “sexy” without having enough liquor in you to take out a horse. Their market share was so minimal most people would laugh at the idea of owning a Macintosh.

Then something happened. Innovation. Industrial design. Jonathan Ive. Macintosh came from the depths to exert itself as a sexy machine with a beautiful interface and came equipped with plenty of eye candy. Apple became the manufacturers of the only technology that makes you sexier by owning it.

So, how do you get the perfect idea?

You start with the good idea and improve upon it as you go.

You make mistakes, you correct for error. You practice, and practice, and research, and then you practice and tweak some more. The perfect idea is not in the conception, but in the execution. How you do it and how you get it to your target is what really matters.

So figure out how you’re going to get started and get to it. You’ve already got the idea. Run with it.

Now go own the world.

-Ravi Vora

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See the World Like An Artistic Genius in 7 Steps

Artistic Eye

Observation is the key to thinking and seeing the world in new light.

All great artists know you have to learn to SEE, not just look. Knowing what you see and how to really process the entire image is important to being creative and using your observations to create.

So how do you see? How do get rid of your preconceived notions and actually objectively see something so that you can creatively forge it to be your own?

Step 1: Forget everything you think you know about the objects.

This will help you instantly. Don’t think of the objects as expensive, named “Joe”, beautiful, nice, dangerous, plastic, red, black, huge, tiny, twisted, soft, or anything at all. Pretend you’ve never seen it before. Your assumptions about the object make you miss the details.

Step 2: Think of everything as a shape.

As artists, the number one objective is to make shapes. That’s it. Without shapes there is no composition, form, or anything that follows. So break down what you see into the most basic of elements.

Step 3: Think of everything as a color.

Is it really red? Maybe it’s more maroon or pink. Seeing the actual color of something and not just assuming what people have told you it is helps you really see an object. For instance, caucasian skintone is not just pinkish-orange. It is made up of many levels of colors and is different in different places. Artists know this and use the undertones of colors on objects.

Step 4: Think of everything as an object.

Even living things are objects. Take them at face value. It’s a thing, just like every other thing, and is so because of it’s shape and color. Tying attributes to objects distorts the true view of them. Try and simplify your knowledge of things to get a clearer understanding.

Step 5: Think of everything as separate.

Nothing is connected. You think your hand is solid when in fact, at the atomic level, there is much more space between the atoms than the size of the atoms. A bridge is made up of beams which have screws which are made of metal shards that are made of elements, and so on. Seeing things this way allows you to realize why things are the way they are.

Step 6: Think of everything as different.

Nothing is the same. Each M&M is shaped differently, has a higher concentration of chocolate than candy coating, has more of the M painted on, and tastes slightly differently. Even the smallest things are different in one way or another. Even your reflection is distorted because of the mirror.

Step 7: Think of everything as a whole.

Everything is connected. Somehow the reflection of the light from the teapot to the kettle to the stove to the face of the baby all have an effect on each other. Everything as a whole is unified and changing. Seeing how things work together gives you a bigger understanding of the world you live in and how it works.

Now you know how to look at things around you with an artistic vision like the greats. Things will appear to be different than you first thought of them. You will find new uses for things and interesting details about objects you see or use on a daily basis. Enjoy this, because while it’s true that artists see things differently, it also means they see things that others don’t.

Now go own the world.

-Ravi Vora

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Two Words That Are Certain to Inspire Your Creativity Every Time

Only two words. One question. That’s all you need to get that creative spark every time.

So, what is this question? Why is it so important?

To put it plainly, there are few things in life as satisfying as a moment of creativity. That perfect second of clarity where it all comes together. Like lightning, creative epiphanies are few and far between even for the most successful creatives. It usually takes time and inspiration before any of it makes sense. Sometimes the moment never comes and the thought will fade away and become an unfinished idea.

Of course you’ve had a great moment of creativity where you thought of something you knew would be incredible or hilarious if it came to fruition. Do you remember the question you asked yourself when you had this creative idea? Do you remember why you came up with it? Or why it sounded so imaginitive?

No, you weren’t just thinking random thoughts. It was a little inspiration and a little creativity sparked by a question you asked yourself, or maybe subconsciously, or maybe even out loud. It’s a simple question, six letters in total, and has perpetuated great minds to create amazing things for our world since the beginning of time. It really is the root of imagination. It is the question that your mind asks before it travels to fantastical places and unknown universes.

While there are many seemingly creative questions, it is important to realize the question should open up possibilities, not shut them down. Questions like “How about?” or “Can we?” leave the option of a negative answer and close off the creative line of thought. Therefore, these questions create risk and commitment to your idea that can be seen as a point of weakness. Having a question that will not invite attacks is paramount to making a creative idea come to life.

The question I’ve been talking about is so simple, so brilliant, and you been asking yourself this question since you were a child.

The question is “What if?”

What if you had the ability to fly but you had to eat a ton of butter first?

What if we could go to the moon?

What if a fish had his son taken from him and had to brave the ocean to find him?

What if you were the next Van Gogh, Steven Spielberg, or Ansel Adams?

The possibilities are endless with this question. You open up new realms of discovery, new worlds, whole new universes of opportunities. There is no end with this question. There is no way to say “No, we can’t” or “That isn’t possible.” The only thing you can do with a “what if” question is dream.

Yes, what if that was possible? What if you could take your business to the next level or become the leader in your field?

Start asking this question and you’ll start seeing doors open. People will be with you, imagining what could happen, dreaming of the possibilities, formulating their own ideas and then creating with you instead of waiting for you to create everything on your own.

Now go own the world.

-Ravi Vora

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39 Inspirational Artists

Whether you need an inspirational boost or just some eye candy, this is the list for you.

Here are 39 great artists and links to their portfolios, listed by medium.

Traditional

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Bob Dob

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Bruce Holwerda

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Alex Kanevsky

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Wesley Burt

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Alex Noriega

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Audrey Kawasaki

Digital Painters

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Linda Bergkvist

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Feng Zhu

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Marko Djurdjevic

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Nicolas Bouvier (sparth)

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Srisuwan Skan

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Evan Shipard

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Joy Ang

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Steven Stahlberg

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Marta Dahlig

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Melanie Delon

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Greg Martin

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JS Rossbach

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Gunner Romantic

Photomanipulators

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Werner Hornung

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Dennis Sibeijn

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Perttu Murto

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Aya Kato

Photographers

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Lara Jade

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Denis Olivier

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Emma Rolos

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Four eyes (Bernie)

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Michelle Black

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Kate Orne

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Jeremy Cowart

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Bert Spangemacher

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Isaac Bailey

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Simon Powell

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Achim Lippoth

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Koen Demuynch

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Nick Brandt

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Lars Raun

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Tobias Zeising

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Cole Rise

I hope you enjoyed this list, and feel free to check out my portfolio if you haven’t already.

Now go own the world.

-Ravi Vora

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The 14 Best Sounds on Earth

Rain on a Window
1. Rain on a window/tin roof

Ice Water
2. Ice cracking when you put it in a glass of water

Bubble Wrap
3. Popping bubble wrap

Autumn Leaves
4. Crunching leaves

Pop Can Top
5. Opening a pop can

Waves Crashing
6. Crashing waves

Kitten
7. Kittens purring

Waterfall
8. Waterfalls

Snow
9. Snow crunching under your feet

Car Engine
10. Car/bike engines

Thunder Storm
11. Thunder

Crackling Fire
12. Crackling fire

Brook and River
13. Babbling brook/running river

Bird Songs
14. Bird songs

Now go own the world.

-Ravi Vora

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Top 5 Ways to Own Your Week (Aug 26, 2007)

1. Take a picture of something someone else loves.
2. Try something different than your favorite item on the menu.
3. Go out of your way to compliment someone who seems unappreciated.
4. Watch a movie you’ve seen dubbed in a language you don’t know.
5. Make something to display in your room.

Now go own the world.

-Ravi Vora

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How to be good at anything in 3 days

Day 1. Here it is. The big day that you decided you want to get out there and be the best at something. Or, at least good enough that people will notice your awesomeness. So the first thing you have to do is know everything there is to know about what you want to be good at. The easiest way to do this is to use your resources. Whether it’s Wikipedia, books from the library, your neighbor, magazines, Youtube, specialized websites or blogs, the national food eating competition footage, Google, or even the old guy at the park; you need all the knowledge you can get. Between the knowledge and research, go try the thing you want to be good at. Whatever it is, you’ll need to practice it and have some first-hand experience. Even if it’s something you can’t actually practice before you have to do it, pretend the situation is exactly the way it is going to be when you’re going to do it. Imagine you’re doing it (and doing it well) and that feeling will boost your actual performance when the time comes to perform.

Now go sleep and think about what you want to be good at. You may end up dreaming about it which help even more.

Day 2. Congratulations! You’re already better than most people at whatever it is you want to be good at. Ok, enough celebrating, get back to the research. Find out what the best people have done to achieve greatness at the activity, what they do now when they do the activity, or what theories could be applied to make it easier. This day will be a little less research and a little more practice. Again, just thinking about what you have to do will make you better, even if you can’t do it at the moment. Use your newly acquired knowledge to fuel your skill and your confidence and it will become easier and easier to achieve your goal. The more confident you are that you will do well, the more likely you are to continue that positive feeling and encourage your aptitude to grow.

Time to relax and sleep on it, knowing you’re almost there.

Day 3. The most important day. This day is all about practice and figuring out how everything works best for you. This is where you add your own flare to your activity, something no one else has done or does the same way that you do. While you’re practicing, find something about the activity that you’re particularly good at naturally. Exploit this aspect and continue to build the rest of your skill in the area around that. Still do at least some research on this day too. You will always have the edge over people if you keep learning about the subject while they only practice. You can steer the car but somethings got to press the gas to move you forward.

By the end of the day you’ve practiced more and you know more than most people about the subject and you’re feeling good about your ability in it. Great! Now, even if other people who are good at the same subject see your work at it, they will notice the individualistic flare. The style that makes you stand out. No matter what, you will always be the BEST at being yourself. No one else can be better than you at being you.

Now go own the world.

-Ravi Vora

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7 easy ways to super-charge your creativity

Need a kick-start to your creative process? While the other guy might be steaming and frustrated with a creative block, you can take charge and use some of these easy and effective tips to super-charge your imagination.

1. Go take some pictures. No, not of your dog or your friends at a party, but of things you don’t normally take pictures of. Try shooting different angles you normally wouldn’t. Hold the camera upside-down or if you’re able to change the focus of your camera manually, try shooting things completely out of focus. The main objective here is to see things in a new light and finding simple beauty. Here are a bunch of examples in my own work when I did this.

2. Squiggle. Yeah, you heard me. Squiggle. This is a fun and easy game to play with yourself or a friend anywhere as long as you have a pen or pencil and something to write on (I dare you to find something fun to write on). The first person draws a squiggle — a random line going in any direction, just let it free flow, without picking up his or her pencil. Then, the second person uses the base line, without changing it, to draw a picture. Whatever comes to your head just draw, it doesn’t have to be perfect, it just has to be imaginative.

3. Look at magazines. Now this is easy and something you’re already likely to do. Instead of just reading the latest gossip column about Victoria Beckham’s controversial chest, take a look at the ads and the layout of the magazine, some kind of thought went into the design of all of it. I like to go to the book store and read Advertising magazines (however backwards that may sound) to see the best creative minds out there working for big corporations. There, you not only see what is trendy in art but also how messaging and ideas can be conceived, developed, and delivered. Take a look at Archive or Communication Arts.

4. Go back to see the future. As most great creatives will tell you, history repeats itself. Design has never really gone anywhere new but just taken different elements and tweaked them to fit whatever deliverable package they happen to be on. So take a look at some old photos of classic cars, watch a movie from the 50s, go to your local museum, or rummage through your grandmother’s closet (on second thought, scratch that). I know you’ve seen fashion come back through time, but some of it needs to die and stay dead (yes, I’m talking to you The 80s). It’s important to look back at what creatives thought in the past because a lot of the same principles apply to today. Take a look at some of the great artists like Salvador Dali or Monet.

5. Do nothing. I know it sounds counterintuitive but stay with me. Take a breather, go relax, have some nothing time set aside every day. As soon as you do nothing and stop worrying about things your mind will jump to ideas that have been waiting in the wings for you to just acknowledge them. That’s why when you’re in the shower ideas just come to you. You’ve already got the idea, you just have to let it out.

7. Play. Go outside. Do something creatively unfocused. Try actively doing something that is completely unrelated to anything you have to work on. Have some fun, shoot the breeze about movies, do whatever you want. Just make sure you’re interacting and not mindlessly oozing in front of the television. Try some creative outlets online like Mr. Picasso Head.

The most important thing is just to get your brain flowing together with your thoughts. Being distracted by worries and negative things isn’t going to help. Just relax, do something you love, and you’ll be flowing with creativity in no time.

Now go own the world.

-Ravi Vora

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